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How to Create AI UGC Ads That Convert in 15 Minutes

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App Masters11:03Open on YouTube
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The bottom line

A high-converting AI UGC ad starts from a competitor's proven script, which you remix and then build into a full video in one tool, Arcads. This makes testing many ad versions fast and cheap, so you can find a winner in about 15 minutes of work.

Key takeaways

  • Research competitors' ads before you write anything. 1:03
    • The best-performing ads have always come from research into what similar companies run.
    • The TikTok ad library shows click-through rate, which the Facebook ad library does not.
  • The click data shows which part of a script works, so you copy it and remix it for your own offer. 2:07
    • A high-budget, high-CTR ad showed peak clicks at about the 17 second mark.
    • The script was copied, then changed to fit the client's words and benefits.
  • Line breaks and voice settings shape how natural the AI actor sounds. 3:16
    • New lines in the script make the actor pause, which gives proper spacing.
    • The default speed felt too fast, so it was reset, and enthusiasm was set to about 50.
  • AI-made B-roll and scenes keep the ad from being a plain talking head. 6:23
    • Prompts made the actor talk to her iPhone and scattered vintage photos on a table.
    • An emotional scene of a mother and daughter embracing and crying ties the story together.
  • Actors, formats and custom avatars let you test many versions of one ad. 9:35
    • You can compare male and female, older and younger, and different races or scenes.
    • A 16x9 video can be remixed to 9x16 in one click, and you can build your own actor from a prompt or photo.

I'm going to reveal the exact framework that we use to create high performing UGC ads, and you can do it in less than 15 minutes.

Steve P. Young

Chapter summaries

0:00 Start from a competitor's ad

A proven ad in your niche gives you the script before you write a word.

  • One tool, Arcads, produces the whole video 0:43
    • The video, the B-roll and the gestures are all made inside Arcads.
    • Arcads is called very affordable.
    • The framework is meant for app founders first, but it works outside the app space too.
    • The goal is more downloads and, above all, more revenue.
  • A competitor's ad can point you to the market leader's ads 1:40
    • A rival's ad caught the eye, so the search moved to Storyworth, a bigger brand.
    • You can search by advertiser name or browse all categories.
    • The ad that stood out had a lot of budget behind it.
    • Playing the ad shows where viewer interest peaks as it runs.

2:44 Turn the script into an AI actor

The remixed script goes into Arcads, and you pick the actor and tune the voice before generating.

  • The script goes into the talking actors section 2:46
    • A finished project is shown first, then each step is rebuilt.
    • Talking actors give the normal talking-head video.
    • The full remixed script is pasted in as the project's text.
  • You choose an actor, then listen before you generate 4:06
    • Noel is the saved favorite, marked with a heart.
    • Any other actor can be chosen the same way.
    • Each actor can be previewed, including a look that resembles someone holding an iPhone.
    • Hit play to hear the take, then adjust enthusiasm and stability.

5:32 B-roll built to fit the script

B-roll works best when each clip serves the story the script tells, and one tool can generate all of it.

  • Choose B-roll that matches what the script says 5:53
    • The script is about adding audio to photos, so the clips show the story behind a memorable photo.
    • Gestures are picked inside Arcads, then prompted per clip.
    • The prompt adds a limit: the iPhone stays in her hand, do not place the iPhone to her ear, so she doesn't look like she is on a call.
    • A Chipotle chips clip, best way to eat Chipotle chips, shows the same tool makes product-style B-roll.
    • Mixed clips avoid a boring video where one person just talks to the camera.
  • Scene shots are written by describing them 7:34
    • The scene script is limited by words, so only a shortened part of the script goes in.
    • The original video's audio is reused, and the B-roll is cut into it.
    • The scene's line is I get to add audio to photos from my childhood, my life, and important moments from our family.
    • A wrong format is no loss: hit remix, generate the scene, and it is done.

8:52 Custom actors and the one-tool workflow

A single tool covers every clip, and a custom actor means a proven look can be reused.

  • New actors are made inside the same tool 9:09
    • The path is add actors, then My actors, then the plus sign.
    • App Masters' team built videos of Steve P. Young from his photo.
    • Everything needed for the ad, from actor to B-roll, comes from one place.
    • The team's own photo-based videos show the idea works for a real person.
  • A lookalike can become an actor 9:48
    • A real person who looks like a famous face can be turned into an actor.
    • The example is a guest from an old podcast who looked like Justin Bieber.
    • Finding that doppelganger gives a recognizable look without hiring the famous person.

In the growth library

Steve P. Young, Founder of App Masters. Steve P. Young walks through a research-first workflow for making AI UGC ads: find a competitor ad with a high click-through rate, remix its script, then generate the actor, B-roll and emotional scenes in one tool (Arcads.ai). It matters because it shows how to turn proven scripts into new creatives in under 15 minutes, a process App Masters says has produced strong numbers for clients.

Lessons that draw on this:

More from App Masters · The whole library, and ask it anything

Transcript283 lines
0:00

Coming up, I'm going to reveal the exact framework that we use to create high performing UGC ads, and you can do it in less than 15 minutes. Stay tuned. What is up, app nation? It is Steve P. Young, founder of appmasters.com, the place you go when you want action-packed content related to helping you grow your app downloads and more importantly, those revenues. But whether you're in the app space or not, this video is going to really help you create high-performing UGC creatives, and it's the exact framework that we've used to get some amazing numbers for our clients. So, without further ado, let's get started. So, in this video, we're going to be using Arcads.ai, my favorite AI UGC creator tool in the market. It's very affordable. Go check them out.

0:53

Arcads.ai. But you can do a lot within this and we're going to create the entire video, all the B-roll, all the gestures within arcads.ai. The first step, what you want to do is use research. Our best performing ads have always been driven or created using research. And how do you do that? You just explore what other competitors, what other similar companies are doing on their ads. So, I'm going to show you the Tik Tok ad library right here. As you can see, you can see a lot of different products that they're highlighting. So, you can get some inspiration across all the ads across all the categories. Or you can put in some of your favorite advertisers. And for me, I'm going to put storyw worth because the client that we're working with, I saw one of their competitors ads actually, and I was like, "Oh, I really like this ad." And I know what they were saying on their ad. And I wanted to see

1:52

what story worth, which is a little bit bigger than this other competitor, what they were running on Tik Tok. And so, and why I like Tik Tok over the Facebook ads library is Tik Tok shows you the click-through rate. So, I see there's a lot of budget on this ad, and it has a really high click-through rate. So, I'm going to click on that ad, right? Let's watch this ad. >> I get to answer one question per week. The question could be related to my childhood. can also see >> where the peak interest goes to where people are clicking.

2:24

>> So you can start to figure out where in that messaging it's most valuable. So they're clicking right here, right about here. So about the 17 second mark. About the 17csecond mark. Now here's what I did. I took this exact script and I modified it, remixed it for our client. All right. Now, to create this video, we're going to go back to our favorite AI tool, arcads.ai. And what I've done is taken that entire script from Tik Tok, and I'm just going to copy and paste right here. So, I'm going to take that script. I've copied it. I've modified it actually to our client needs and some of the words and benefits that we want to create for this client. And I'm going to paste it here.

3:08

This is my entire project. And this is what I've all done. And I'm going to show you the finished product right here. Okay? But I'm going to show you how I did each and every single one of these things. So, I'm going to go into the talking actors because I want that normal video, talking head video. I'm going to copy and paste the script. Now, pay attention to the new lines right here. So, instead of putting all of it in one line, I'm going to break it up because I want her to pause as she's talking. And that's how you get the proper spacing in the narration of this AI actor. All right, I'm going to add the actor. And you can pick all you want. Look at all this stuff. You can test male, female, you can test them at the same time, right? So if I really wanted to see, hey, would an older gentleman do better? So I want seniors, a little bit seniors. Would an older gentleman do better than a older female?

3:54

Right? Should I test different races? Should I test different scenarios and scenes of the actor? So you can do all that right now. So I'm going to pick my favorite right now. What I did was Where's my Noel? I hearted Noel. >> Welcome to Ar. So, you can do Noel, but you can also do anybody else that you want. >> So, I'm gonna pick Noel for now. Oh, I like this guy. >> Maybe you like this guy, too. You can pick him, >> but pretty fancy. Or you don't. Maybe you want to do this because this looks like >> you welcome to archives.

4:26

>> Somebody my iPhone, right? >> You can play around with it and pick your favorite actor, but I'm going to pick Noel for now. Okay. So, add actors. And I've got this. Now, here's the cool part. So this is the default and I've already created a video with Noel. Right here >> I get to add audio. >> I thought it was a little bit too fast. So here >> photos from my childhood, my life, and important moments from our entire family's lives.

4:50

>> I felt like it was a little bit too fast. So I was like, well, why don't we just go back to one speed? That was fault. And I want a little bit of more style and enthusiasm. So this is what I would recommend you do before you just hit generate. Okay? really play around with this because you can hit play and just listen. >> I get to add audio to photos from my childhood, my life, um, and important moments from our entire families.

5:14

>> Now, you can play around with the enthusiasm, the stability, all that stuff. So, if you want it more enthusiastic, >> I get to add audio to photos from my childhood, my life, and important moments from our entire family's lives. >> Okay, >> I love this idea. >> I like the 50, so I'm going to keep it at about 50. Okay, I'm going to hit thing and then you're going to hit go. Have some credits generate the video. I'm going to put some of our high-erforming scripts into the YouTube description. So, go check it out. I would love for you guys to like and comment on this video, but I'm going to put that in there just so you guys can get access to some of our best performing creatives. It'll just be a notion board. But because this creative talks about adding audio to your photos so that you can add the story behind a memorable photo, I really wanted to have that B-roll. So, here's what I've done.

6:08

Right. So, I'm going to come in here and using Archads, you can do different gestures. Okay, perfect. So, can I get this my favorite? Here's Let's go to my favorite. Can I get Noel to talk to her iPhone? Right. Hey, talk to your iPhone. So, here's the final product, right here. And here's the script that I use, the prompt that I use. Make the actor talk to her iPhone in her hand, but do not place the iPhone to her ear. I don't want her to pretend to talk on the phone. All right. And now I can use this as B-roll. Next, what if I want some B-roll, additional B-roll to this? So, I want some photos scattered around the table and I'm going to cut that real quick. And so, this B-roll, as you can see here, of chips moving, best way to eat Chipotle chips. You can create that all in arcads. So, I did that right here. I said, "Hey, show black and white photos and vintage style photos cat scattered around table right here." Now

7:12

I can leverage this and add it to the final product. Now I'm just have different types of videos. I don't have to have a boring video where the person's just talking to the like you and me right now just talking to the camera. You can add different B-roll that you can cut up into the video. Lastly, I want that emotional tie to the video, right? I want the mother, the daughter to embrace and start crying while they're watching the finished product on their iPhone. So, you can go to scenes, right? You can write the script still if you want. This is limited. The script is limited by words.

7:57

So, I took a shortened part of it and added the script and I described the script as well. And here is what I got. I get to add audio to photos from my childhood, my life, and important moments from our family. I get to add >> Now you can use that. You can use the audio from the original video that you created. Add all the B-roll that you need to create that very, very interesting video. Now, I created this as 16x9 and you can do 9x6 as well.

8:35

childhood. >> Let's say I messed up. This is the perfect opportunity. I messed up. I was like, shoot, I didn't mean to do it that way. Let me do 9 by6. >> Everything is done. I hit remix. I go generate the scene. Boom. I am done. That is it, ladies and gentlemen. Super easy. One tool to generate all the footage that you need to create that higherforming UGC ad. Thank you to my friends at arcads.ai. Amazing, amazing tool. And the last thing I want to show you guys is you can actually create your own actors. So, let me show you something fun that my team has done. All right, I'm going to You go add actors and then you go here and you go my act. You can hit the plus sign and you can create. So, you can prompt it or you can upload a photo of the person.

9:30

Okay, you can do that. And here's what my team has done. They've created videos of me. They've as an actor and they've gone ahead and created different videos using my photo as well. So, super super cool. If you have something that works, you know, this reminds me of an old interview, podcast interview that I did where the actor, this is a real person, but the actor kind of looks like Justin Bieber. And so, you know, you can find somebody that is a doppelganger that's someone that looks like a famous person and then create an actor out of that as well. Really, really cool. Arcads, go check them out. It is once again arcads.ai.

10:14

Do me a favor, go check them out. Definitely do that. But use the link that is in the YouTube description so that I personally get credit for sending you. That's all. I just want the credit. I don't get any money whether you sign up or not. I just want the credit because it is a very cool tool. All right. If you got any questions or you want to see me cover a different type of topic, well, make sure you hit comment below and we will do that for you. And do me a favor. I gave away all those scripts to you. So, share, like, do all the things that YouTube wants you to do.

10:52

That's going to be helpful for me. All right. Until next time, I'll see you on the next video.