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Do Keyword Misspellings Help Grow Downloads for ASO?

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App Masters12:34Open on YouTube
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The bottom line

Targeting misspellings of popular keywords grows downloads when the typo has real traffic and low competition. One client's downloads rose 128 percent this way, so check both before you commit.

Key takeaways

  • Ranking first for a misspelled popular keyword can lift downloads sharply. 0:55
    • One client's downloads rose 128 percent after he took the top spot for a typo of a very popular keyword.
    • That typo had a good amount of traffic and very low competition.
  • Most misspellings get no traffic, so traffic comes first. 1:41
    • The top seven typos of "entrepreneur" showed little traffic next to the correct spelling.
  • Typo generators and misspelling lists give you candidates to test. 2:13
    • The SEO Book typo generator returns a huge list, so pick only a few typo types, such as skipped letter or missed key.
    • SpellChecker.net lists common misspellings with the most common on top. Paste them into an ASO tool to get traffic and competition scores.
  • Apple's own keyword suggestions show which typos have real traffic. 5:03
    • AppFollow's free Search Ads quality score tool, for iOS only, shows Apple's suggestions with traffic scores and needs no Chrome extension.
    • It surfaced a typo of "entrepreneur" scoring 8 and a Fiverr typo scoring 19, which is decent.
  • Competition decides whether a typo is worth targeting, and generic keywords work best. 10:21
    • If the keyword is too competitive, it might not work as well.
    • The client win came from a generic keyword, similar to "camera", whose misspelling had good traffic.

When you find one that does and it's low competition, it's beautiful.

Steve P Young, App Masters

Chapter summaries

0:00 Why misspellings are worth testing

A misspelling only helps when people actually type it, so every candidate needs a traffic check.

  • Most misspellings have no traffic, so check each one before you target it. 0:41
    • The client's keyword stays secret because it still works for him.
    • He ranked first for it, and downloads kept growing afterward.
    • He says traffic plus low competition is beautiful.
    • The tools he shows are all linked in the description.

2:13 Generating lists of typos

Typo generators produce far more candidates than you can use, so narrow them first.

  • The SEO Book generator works best when you choose only a few typo types. 2:13
    • He tried "entrepreneur", a word he always misspells.
    • Options include skipped space, skipped letter and missed key.
    • He picked skipped letter and missed key, such as hitting P or O by mistake.
    • Ticking every option returns a flood of results.
  • SpellChecker.net gives a better list, but only its top entries are worth testing. 3:30
    • The site is full of ads, so he builds the URL directly, such as spellchecker.net/entrepreneur.
    • Swap the last word in the URL to look up any other keyword, such as Amazon.
    • He tested the top seven in Apple Search Ads using a Chrome extension for traffic scores.

5:03 Letting Apple suggest the typos

Apple's own suggestions are the quickest route to typos that already carry traffic.

  • Entering a competitor's app in Search Ads can surface a misspelling with its score. 5:03
    • He entered Entrepreneur Magazine as the app and kept clicking to add keywords.
    • No misspellings appeared this time.
    • For a client, a competitor's app did reveal a misspelling this way.
    • In AppFollow, go to ASO tools, then Search Ads quality score.
    • Pick an app whose name people commonly misspell.

6:17 Seed the tool with the top-ranked app

The quickest route to typo candidates is to load the app that ranks first for your keyword into a tool that shows Apple's suggestions.

  • Pick the app that ranks first for your keyword and feed it to the tool. 6:40
    • For his paintball game, he would check which app is the first result for "paintball".
    • Searching a misspelled "entrepreneur" returns Entrepreneur Magazine first, so that app goes in.
    • The tool lists what Apple would have auto-suggested, each with its traffic score.
    • The list includes the correct spelling alongside the typos, so read each entry.

9:12 Compare typo traffic to the correct spelling

A typo is worth chasing when its traffic is close to the correct spelling and its competition is low.

  • Several decent typos can add up to a keyword group worth targeting. 9:33
    • Fiverr's correct spelling scores 51, and its typos show scores around 31.
    • Fiverr should rank first for these itself, so they matter mainly to a competitor.
    • Combined, the typos might have low difficulty.
    • He would check competition in Mobile Action or Sensor Tower, which he skips on screen.

In the growth library

Steve P. Young, Founder of App Masters, an app marketing agency. Targeting misspellings of popular keywords can raise app downloads when the misspelling has real search traffic and little competition. A client's downloads rose 128 percent after reaching number one for one such keyword.

More from App Masters · The whole library, and ask it anything

Transcript320 lines
0:00

coming up want to know if targeting a keyword misspelling will actually help you grow downloads for your app well I've got real data to give you that answer stay tuned what is up app nation it is Steve P Jung founder of at masters dot-com now I need a rhyme dot-com the place you Dom when you want action-packed content in the app business anyways I'm coming to you from sunny now I get to wear t-shirts again California when today I want to talk about something that has actually helped our clients grow downloads and that is finding and targeting keyword misspellings keyword misspellings now one of my clients won't tell you who because I don't want you to know this keyword but we help double 128 percent increase to be quite exact his downloads by finding a keyword that was a misspelling of a very popular keyword and that had a good amount of traffic and very very low competition and we got him to be number one for that particular

1:17

keyword and he's grown his downloads for that too and so targeting these misspellings are is yes the quick answer is that the title of this video is yes actually targeting these keywords the misspellings will actually help you grow downloads I'm going to show you a couple of different tools that I personally like to use when I'm trying to find these misspellings but what I have to tell you is there has to be traffic for these keywords because a lot of this misspellings do not actually have traffic that's what I found but when you find one that does and it's low competition it's beautiful so without further ado let's get into some of those tools to help you find these misspellings now all these tools are linked up into the description below so if you want to check them out you can it is all linked up into the description below the first tool aah-ha-aah I'll highlight is SEO book now this is a

2:17

keyword typo generator so it's pretty cool I like it and be careful because I've used this a couple of times and it will give you a ton of results a ton of results and so just be careful with that but let's let's pick a keyword an entrepreneur because that's something that I always misspelled but you can pick these parameters so what if I skip the space or excuse me I skipped a letter maybe I forgot a letter I mean we don't put that maybe I missed a key I mistyped the key you know sometimes I'll put the peel or O instead so you can click that right you could click all of them if you do all of them if you click all of them it's gonna give you so many so many results okay so be careful I'm gonna put skip a letter and miss key okay you generate typos so here are all the variations oh yeah like I said a whole lot a whole lot and so what you do is you know you can copy and paste and then enter all these keywords into your

3:15

favorite a so tool mobile action in such a tower or anything else that you want to put in and then pull the data so what's the traffic score look like and then what's the competition score look like for these particular keywords okay that's a quick way of doing it so the next tool I like is called spell checker net spell checker dotnet now what I would advise you to do is as you can see this is very spammy and there's a lot of crazy ads on here but is use the link that I've highlighted below and just change the keyword that you want to look at so if it's entrepreneur right now it's spell checker dotnet slash entrepreneur if you want to figure out a different keyword just change that splat slash into something else so if it was I don't know give me another word Amazon I don't know because there's an add-on here Amazon then change that in the URL and you'll get Amazon okay so I'm gonna go back these are all the misspellings

4:09

for entrepreneur now I like this list a little bit better then what we got here but again a lot of crazy misspellings and I would seem the top ones are the most common misspellings and so maybe even just look at a few of the top seven so here's what I did I took the top seven keywords and then put them into Apple search ads to get a sense of the traffic scores so here it is now I have a plugin by the tool it's a Chrome extension that allows me to see the traffic scores but as you can see the top seven results not too much traffic when you compare to the actual correct spelling of entrepreneur okay so that's the downside obviously I'm not trying to reveal keywords that I've used for my clients because there are some really good keywords that we're targeting but that's a great way of finding these misspellings okay so far now here is my by far my favorite okay now you can stick within Apple search ads right so I

5:08

put in Entrepreneur Magazine as the app and then Apple will actually Auto suggest certain keywords so if you just keep clicking add two keywords at the keywords like I'm about to do now they might come up with some misspellings again they didn't okay so what you can do is to use my one of my tools that I really like it's called app follow up follow do okay now what you want to do is this same thing that we just did here right for one of my clients I actually put in a competitor and I went through Apple's search ads and I found the misspelling because Apple search as you know I saw the traffic score and gave it to me so here's the easy way of doing this okay so if you want to find the right misspelling you go to the app followed I Oh completely free tool go to ASO tools and then search ads quality score okay now again I just did this for one of my clients so I don't want to put it in there but I picked the app that I knew

6:02

would have a common that people might misspell right I picked an app that I thought okay well people miss could misspelled this and it's a competitor of my clients right I'm not gonna put that app in there cuz I don't want you to see that misspelling but let's just assume you did the same thing you picked one of your competitors or you found an app that you like this could have a misspelling in there in there okay so you put that clock that client in there right now I'm gonna put in my app paintball rush or I'll just put paintball right I'll see which one's the first result this is what I generally like to do so if there's a keyword that's a paintball I'm trying to figure out the misspellings of paintball I want to see what's the first result for paintball right so I'll pick an app that is the first result and then I will actually use that particular app you know what better yet let's do

6:57

entrepreneur since we're already using that example let's see what comes up I'm gonna do the same here I want to see what this shows up you know what see what shows up in the app store all this live baby it's good okay so when I put it on term per tumor entrepreneur magazines the one that comes up okay so great so I'm gonna click on that now here's what this tool does now this is just for iOS okay just keep that in mind is it's gonna give you everything that Apple would have gave you so what Apple would have Auto suggested here's what app follow is doing for me and the cool thing is I get to see the scores I don't need a funky Chrome extension to see the scores right so this is why I like it so now I can go through in here like Oh interesting entrepreneur well that's how you really spell it so that's right some misspelling but here are some keywords that Apple is suggesting that you use and what you'll find is look

7:54

here fiber okay I stumbled upon something there you go but fiber right here this is not even how you spell fiber right so fiber or is it let's see how do you spell fiber okay with two R's right so this is a misspelling because they just put one R this is a misspelling because they put a VV right and it has 19 which is really decent so if you found if you put it this keyword into mobile action or sensor tower and you found that there was this keyword wasn't as competitive then it can you know it might be a keyword that you target that's what we did for our one of our clients this is exact strategy this isn't the app but this is the exact strategy and I'm glad I put an entrepreneur because I'm able to find a misspelling and gave you a real life example right see right here entrepreneur so not huge but this is the misspelling with an Apple score eight so it's entrepreneur its entrepreneur so

8:51

this is misspelled and it's eight is not a huge traffic score but you can go down and find it some more so here's some more common spellings AHA I was right look at all these common misspellings I'm sure Purdue so these aren't huge hi these search traffic scores but again not too bad like the eight is not too bad but the fiver one was the key one right so let's put in fiber just for kicks well I got ya let's see what fiber cuz I know they got an app I used to use the app too so if I were going after fiver or if I am fiver they should rank number one for most of these keywords but if I was going after fiber as you can see fiber itself the correct spelling 51 and let's find the misspellings fiber okay interesting right here fiber right we just won our 31 here's some misspellings decent traffic right here as you can tell really good traffic here so if I'm going after fiver or if I'm competing

9:53

against them really good keywords down here that if you combine them all they might have low difficulty I'm not gonna spend the time to do this unless you become a client of ours but we would pull that data through mobile action cents a jar to see how competitive these three keywords are so there you go that's how you find these misspellings they do work I've got real data to back it up help the client double this downloads just by targeting them misspelling getting them to be number one now that you see there's traffic you got to figure out how competitive it D keyword is okay if it's too competitive it might not work as well I generally like to find generic keywords Fiverr obviously I think these misspellings will all lead to Fiverr the app itself but if you find a generic like camera and the spelling that has good traffic then that is a really good keyword and that's what we did for our client is

10:43

find a generic keyword that had a misspelling with good traffic scores in it and we doubled his downloads alright until next time I will see you on the next video the last thing I will end with is if you guys want to check out at masters Academy at masters Academy com this gives you what I'm gonna start doing is putting some of this video that I put on YouTube and organizing it in a way cuz I think this is really good content one and two I'm gonna organize it in the Academy as well so the Academy has our entire our greatest growth hacks that are that we've ever done for our clients that we've executed on they are within the app masters Academy courses so you have hours hundreds that's not thousands by this point hundreds of hours of courses that show you our entire playbook on how we help our clients grow downloads cost-effectively so this video along with some other ones are all behind it especially our exact

11:40

process for ASO and what I've been doing is people who have who are already Academy members they've seen some good results right and so they what I'm trying to do with them there that are members that want to pick my brain is just recording those calls and making it available to all the rest of the Academy members and then within a few months we'll probably built out a community so that we can all help each other out as well so you guys want to get access to it it is one of the best things I've ever done it is app masters Academy comm go check it out sign up it's one low monthly price app masters Academy comp and until then oh make sure you hit subscribe please all right let's get to 3,000 all right let's just slowly but surely climb this YouTube mountain of subscribers I hit subscribe let's get there so thank you I appreciate you and I will see you on the next video bye