Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market
Its freemium model attracted users before the economic buyer, until Microsoft bought it. It illustrates how product-led companies win the end user first.
Tips

An enterprise social networking tool that spread bottom-up through companies.
Its freemium model attracted users before the economic buyer, until Microsoft bought it. It illustrates how product-led companies win the end user first.
Tips
Business softwareA software company founded by Bill Gates and Paul Allen that made BASIC, MS-DOS and Windows.
Business softwareA collaborative design platform with design, whiteboarding, slides, dev handoff and AI prototyping tools.
Business softwareA commerce platform that lets merchants build online stores and sell to customers.
Business softwareA software company behind Jira, Confluence, Trello and other team collaboration tools.
Business softwareA workplace messaging platform for teams, acquired by Salesforce.
Business softwareA no-code platform for building collaborative business apps on a real-time database.
Business softwareAn online visual collaboration whiteboard for teams.
Business softwareA small, independent, profitable software company behind Basecamp, HEY and Highrise, run remotely with about 60 people.