App Masters · Apr 13How to Hack Public Relations (PR) for Millions of Downloads
Targets industry blogs and the Wall Street Journal for company coverage rather than downloads. Keeps PR in-house to control the message and bring transparency to location data.
Tips
- Pitch different outlets for different goals▶ 13:45The Wall Street Journal story was about what X-Mode had built, not driving traffic.
- Consider in-house PR or a founder instead of an agency▶ 28:20A founder or a driven hire doing PR in-house helped X-Mode tremendously, especially for managing perception of location data.
