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Wrigley

A chewing gum maker that began by selling soap powder.

wrigley.com1 source1 tips

What was said about Wrigley

Product strategy and PMF1

Work on psychology, technology and economics in parallel, not in series▶ 1:21:28Wrigley started by selling soap powder, then baking powder, and became a chewing gum company because people liked the free gum more.Lenny's Podcast · What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)

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