Wix

A failed first review at Wix taught Zevi to learn from teammates. He worked alone for hours and hid his thinking, and his first product review at Wix failed. He then understood the expectation was to be a 10X learner, not a 10X PM.

He matched each of the four other PMs to a strength (product sense, methodology, systems thinking) and consulted each on that area. Their success then felt shared in later reviews. He says the shift let him excel, and Neri is still his mentor today. Quote: "the expectation of me was being a 10X learner".

Lenny's Podcast▶ 1:04:36

Side products give junior PMs strategy and marketing reps big companies don't. At Wix he wasn't deciding company marketing strategy or full onboarding revamps. On his own side product he makes every decision on strategy, marketing and messaging, with AI helping.

He says those reps matter most at the start of a career: "this is basically just getting me reps". The downside of outsourcing to AI is real only if you use it wrong or fail to own the output.

Lenny's Podcast▶ 56:35