The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)
Early on it ranked restaurants by how fast they prepared food, so a great restaurant taking 40 minutes ranked low. It overtook Grubhub by supplying a delivery fleet for any restaurant.
Tips
- Build tipping loops: growth loops plus happiness loops▶ 1:04:15At Rekki, suppliers started sending CSVs of their restaurant customers to onboard, replacing costly door-to-door sales.
- Keep raising the experience bar or get disrupted▶ 1:39:20
- Find marketplace opportunity by changing the atomic unit of supply▶ 1:42:57








