Tira
A staffing startup that places dental hygienists in dental offices.
- 1Stuck in zero to oneNothing was working; lost time is costly
- 2Parents visit dental officesDoor to door, in person
- 3Offices agree to talkFounder finally gets people talking to him
- 4Ask who will buy nowFind buyers right now, not later
- 5Build hypothesis from answersStart from what real buyers say
From Rob Snyder's "goblin mode" idea
What was said about Tira
Tira's founder sent his parents door to door to reach dental offices. When nothing was working, the Tira founder had his parents visit dental offices in person to get people to talk to him, and it worked. Tira places dental hygienists in dental offices.
Rob Snyder calls this "goblin mode": going all out and doing unhealthy things to see who will buy something right now. It is a break-glass move for when you are stuck in zero to one, where lost time is costly. The idea is to get in front of buyers, ask who will buy right now, and build the hypothesis from that. Another example is a friend who scheduled 20 meetings by flying to a conference.
An 86-minute guide to finding PMF | Rob Snyder (Author, The Power of Pull)
The founder had his parents visit dental offices door to door to get people to talk to him, and it worked. Cited as an example of goblin mode.
Tira's founder sent his parents door to door to reach dental offices. When nothing was working, the Tira founder had his parents visit dental offices in person to get people to talk to him, and it worked. Tira places dental hygienists in dental offices.
Rob Snyder calls this "goblin mode": going all out and doing unhealthy things to see who will buy something right now. It is a break-glass move for when you are stuck in zero to one, where lost time is costly. The idea is to get in front of buyers, ask who will buy right now, and build the hypothesis from that. Another example is a friend who scheduled 20 meetings by flying to a conference.
More in Business software
Business softwareMicrosoft
A software company founded by Bill Gates and Paul Allen that made BASIC, MS-DOS and Windows.
40 sources · 100 tips
Business softwareFigma
A collaborative design platform with design, whiteboarding, slides, dev handoff and AI prototyping tools.
20 sources · 81 tips
Business softwareShopify
A commerce platform that lets merchants build online stores and sell to customers.
23 sources · 55 tips
Business softwareAtlassian
A software company behind Jira, Confluence, Trello and other team collaboration tools.
13 sources · 40 tips
Business softwareSlack
A workplace messaging platform for teams, acquired by Salesforce.
25 sources · 46 tips
Business softwareAirtable
A no-code platform for building collaborative business apps on a real-time database.
9 sources · 43 tips
Business softwareMiro
An online visual collaboration whiteboard for teams.
7 sources · 36 tips
Business software37signals
A small, independent, profitable software company behind Basecamp, HEY and Highrise, run remotely with about 60 people.
5 sources · 41 tips