Temu
An online marketplace whose class action lawsuit inspired Payout's skit format.
Temu shows up in two ways. Its class action lawsuit inspired Payout's skit format, and that one video probably brought close to $10,000, one of only two formats that made real money. Temu also uses deep links to send Instagram ad and web users to the exact product they saw. Lesson: frame content around what viewers gain, and land new installs on the specific product clicked.
- Explained why a company was sued
- Got views
- Few sign-ups
- Asked: can I make $1,000 from lawsuit?
- Followed by a how-to
- Became second format that made money
One Temu video probably brought close to $10,000
From Casper on Payout's lawsuit videos
What was said about Temu
Script lawsuit videos around what the viewer gains, not the news story. Casper's early videos explained why a company was being sued and got views but few sign-ups. He switched to a skit opener, "Hey Temu, is it true I can make $1,000 from your lawsuit?", followed by a how-to.
The Temu skit became the second format that made money for Payout, and that one video probably brought close to $10,000 in revenue. The two formats are the only ones that make significant money. His read on viewers: "They care about how they themselves can get that bag. That's all they care about."
The Stupid Simple Content Strategy That's Making Apps Go Viral
The 'Hey Temu, is it true I can make a thousand dollars from your lawsuit?' skit became the second format that made money. That one video probably brought close to $10,000.
Script lawsuit videos around what the viewer gains, not the news story. Casper's early videos explained why a company was being sued and got views but few sign-ups. He switched to a skit opener, "Hey Temu, is it true I can make $1,000 from your lawsuit?", followed by a how-to.
The Temu skit became the second format that made money for Payout, and that one video probably brought close to $10,000 in revenue. The two formats are the only ones that make significant money. His read on viewers: "They care about how they themselves can get that bag. That's all they care about."
The Best Alternative to Firebase Dynamic Links
A Temu Instagram ad opens the app and lands the user on the exact product they saw. Temu works hard to move users from web to app and likely has many deep links to migrate.
More in Shopping
ShoppingAmazon
An online retailer and platform company that also runs AWS, Kindle, Echo and Prime.
38 sources · 94 tips
ShoppingWalmart
A discount retail chain built on everyday low prices, started in small Arkansas towns.
14 sources · 41 tips
ShoppingNike
A global athletic footwear and apparel company that began as a shoe importer called Blue Ribbon Sports.
10 sources · 46 tips
ShoppingCostco
A membership warehouse retailer selling a small range of bulk goods at capped markups.
11 sources · 28 tips
ShoppingIKEA
A Swedish furniture retailer selling flat-packed, low-priced home furnishings through large stores and a catalog.
3 sources · 34 tips
ShoppingWhatnot
A live stream shopping marketplace where sellers auction and sell products to buyers in real time.
4 sources · 15 tips
ShoppingHome Depot
The world's largest home improvement retailer, selling tools, building materials and supplies through big-box warehouse stores.
5 sources · 20 tipsFedmart
A San Diego membership discount store founded by Sol Price in the 1950s.
2 sources · 12 tips