App Masters · Sep 21Auditing The Most Downloaded Game - Subway Surfers
Launched in 2018, it gets over 200,000 downloads and about $70,000 a month on iOS. Ryan's YouTube audience of millions gives this niche kids' app a built-in base.
Tips
- Build on a proven core gameplay with high long-term retention▶ 12:45Homescapes builds on match three. Minion Rush, Talking Tom Gold Run and Tag with Ryan reskinned the Subway Surfers runner.
- Reskin a proven game only if you own distribution▶ 13:40Per Sensor Tower, as given in the video: Minion Rush gets almost 900,000 downloads a month on iOS, Talking Tom Gold Run about 100,000 dollars a month, and Tag with Ryan about 70,000 dollars a month.
- Use an existing audience to launch a game with familiar mechanics▶ 3:27Tag with Ryan gets over 200,000 downloads and about 70,000 dollars of revenue per month on iOS.
