Lenny's Podcast · Dec 7The full-stack PM | Anuj Rathi (Swiggy, Jupiter Money, Flipkart)
Anuj spent seven years here, ending as SVP of Revenue and Growth. Carrying the marketing message into onboarding showed results quickly, the move into grocery was a Breaking Bad bet, and the value was clarified to 'consumer comes first'.
Tips
- Design onboarding for users who are lazy, vain and selfish▶ 15:47At Swiggy, reframing from 'we are a food delivery app' to 'what is in it for you' and connecting marketing messages to onboarding showed results quickly.
- Split product focus across Brilliant Basics, Bread and Butter, Big Bets, Breaking Bad▶ 43:25At Swiggy, moving from food delivery into grocery and convenience was a Breaking Bad bet.
- Skip OKRs in multi-sided marketplaces and use big bets instead▶ 59:07Anuj has seen OKRs fail multiple times in this kind of marketplace.
- Build every side of the marketplace into your FAQ▶ 29:36This produced crisp products that work for all sides of the marketplace.
- Make the consumer come first when marketplace sides conflict▶ 1:03:41Amazon is customer-centric and Alibaba's Taobao serves sellers, showing the choice comes from vision.
- Combine AI with human intelligence, UX and behavioral science▶ 56:57
