Lenny's Podcast · Sep 19Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)
Organic traffic produced a couple of hundred million dollars a year, because people searched for the problem, found the free tool and later paid. It had a fat head of about 100 templates, not a long tail of 10,000, and staff were given accounts but rarely ran a survey.
Tips
- Start SEO by being the user and naming what they would search▶ 32:01SurveyMonkey staff were given accounts at onboarding but never ran a survey, so they had no customer empathy.
- Use programmatic SEO only when there is scale and a real use case▶ 1:17:27SurveyMonkey had a fat head of about 100 templates but not a long tail of 10,000.
