App Masters · Dec 14How Among Us Became #1 Mobile Game
Lets each team decide when to cancel a prototype, which gives strong ownership. Javier suggests adding a second team's opinion on top of that.
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Company · Games
Supercell
A mobile game studio known for Clash of Clans and small autonomous teams.
What was said about Supercell
Monetization models2
- Add rewarded surveys to monetize users who never pay▶ 2:18The founder's own wish to get Clash of Clans gems for free without paying $20 led to the product.App Masters · How to Increase Mobile Game Revenue Using Rewarded Surveys
- Add a seasonal battle pass with free and premium tracks▶ 2:31Clash of Clans had one of its greatest revenue years in 2019, mainly thanks to the battle pass it added; about one third of China's top 100 grossing games use one.App Masters · Hottest Monetization Trends for Mobile Games
Teams and execution1
Paid acquisition1
App Masters · Dec 14App Masters · May 20How to Increase Mobile Game Revenue Using Rewarded Surveys
Its fifth builder, priced around $20, inspired the idea when the founder refused to pay and wanted to earn gems by taking surveys instead.
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App Masters · Mar 31Hottest Monetization Trends for Mobile Games
It had one of its best revenue years in 2019, mainly thanks to the battle pass it added. It is held up as proof the pass can work in a strategy game.
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App Masters · May 23Insights on the Future of App Marketing with John Koetsier
A TUNE client that suspected a third of its installs were fraudulent and took the data to its ad partners, who refunded or replaced the traffic.
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