Hard-won lessons building 0 to 1 inside Atlassian | Tanguy Crusson (Head of Jira Product Discovery)
A great product born of the HipChat rewrite, but Slack was miles ahead and Teams arrived free with Office. Atlassian sold it with HipChat to Slack and exited enterprise communications.
Tips
- Test the assumptions behind your past success before applying them to a new market▶ 23:51HipChat lost the business-team segment to Slack and Atlassian exited the market by selling HipChat and Stride to Slack.
- Win the problem space first, and platformize after▶ 32:26Roughly 70% of the HipChat code, such as the editor, still lives in the Atlassian platform, but the bet itself failed.







