Sprout

Sprout reused a proven viral app system in a new category. Sprout, first called Prep AI, is a 'Tinder for jobs' where a swipe right auto-applies with a tailored resume and cover letter. It reached 250K MRR in its first 8 months and now holds steady around 200K.

Nicole calls Glam Up, her earlier beauty app, the version one of the systems Sprout now runs. She is stepping down as Sprout's advisor to work on new apps in stealth. The revenue figures are her own claims, with no independent proof.

Superwall

Tune a winning video format down to fractions of a second. Sprout's 'war is over, I finally landed my first full-time job' video shows a spreadsheet dropdown switching to accepted. The team compared 5, 6 and 7 second cuts and settled on 6.7 seconds, and the format brought in hundreds of millions of views and many conversions.

The filming angle (tilted, not 90 degrees) and zoom timing were also specified in a tutorial with Google Sheet templates. "6.7 seconds worked the best for this video."

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Go viral on your own accounts first, then scale with hired creators. Nicole and her co-founder each warmed up about three accounts and tested formats themselves. Only after a format worked did they hire, going from 30 to 40 creators on Glam Up to over a thousand screened for Sprout.

"Once we found a viral strategy, that's when we just scaled immediately." At peak Sprout had over 200 active creators at once.

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A screening interview and quiz-based course make inexperienced creators go viral. Each creator gets a roughly 15 minute interview to check seriousness, then a video course with a quiz after each module, linked to a CRM via Typeform. Over 50% of creators who finished with no prior experience went viral within the first 2 weeks of a new account.

Modules cover getting started, a warm-up playbook, a line-by-line content bank of scripts, emotions and shots, policies and account management. Pay is a flat $10 to $30 per post plus decreasing-CPM view bonuses, for example $800 at a million views.

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The creator system delivered 100 million monthly views for Sprout. Under Nicole's system Sprout reached 100 million monthly views, and the team reports 400 million views in the last 7 days.

Nicole admits she cannot track which videos drive installs.

Superwall

Use onboarding questions to make users feel they need the app. Nicole argues onboarding exists to raise conversion, not mainly to collect analytics. Sprout follows questions like 'Have you tried other job search apps?' with fun-fact pages comparing Sprout to alternatives or showing how likely users are to reach their goal with it.

"I'm pitching the app in the onboarding." Sprout also reuses Glam Up's referral mechanic, where users can unlock by inviting friends instead of paying.

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Match plan lengths to the use case; job seekers shouldn't see annual plans. Sprout offers only weekly and monthly plans, priced up to $80 a month, far above Glam Up's pricing. An annual plan would imply needing a year to find a job.

Payments run through Stripe in-app rather than the native App Store. "That means you will need a year to find a job."

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