A global pricing and growth consulting firm.
Lenny's Podcast · Jul 27Madhavan was managing partner there, working with over 250 companies, 30 of them unicorns, on how to price, package and grow. He has since left to invest full-time.
Lenny's Podcast · Dec 8Has about 2,000 people in 43 offices, and benchmarked that 72% of innovations fail commercially because willingness to pay was checked too late. Madhavan is a senior partner there and has worked with 250+ companies and 20+ unicorns.
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