The ultimate guide to JTBD | Bob Moesta (co-creator of the framework)
It starts with the reader's struggling moment and the competing books. Ten two-hour recorded sessions become text, and a book takes three and a half to four months.

A book writing and publishing company that helps authors turn their ideas into books.
It starts with the reader's struggling moment and the competing books. Ten two-hour recorded sessions become text, and a book takes three and a half to four months.
Business softwareA software company founded by Bill Gates and Paul Allen that made BASIC, MS-DOS and Windows.
Business softwareA collaborative design platform with design, whiteboarding, slides, dev handoff and AI prototyping tools.
Business softwareA commerce platform that lets merchants build online stores and sell to customers.
Business softwareA software company behind Jira, Confluence, Trello and other team collaboration tools.
Business softwareA workplace messaging platform for teams, acquired by Salesforce.
Business softwareA no-code platform for building collaborative business apps on a real-time database.
Business softwareAn online visual collaboration whiteboard for teams.
Business softwareA small, independent, profitable software company behind Basecamp, HEY and Highrise, run remotely with about 60 people.