App Masters · Jul 25How App Store Screenshots & Preview Videos Increase Downloads
Rev raised its App Store impression-to-install rate by over 82% with bolder screenshots, early social proof and an autoplay video. It also cut recorder choices to one big record button and removed a checkout priming screen that tanked conversion.
Tips
- Redesign screenshots with large text and vibrant colors so they read while scrolling▶ 1:27Rev's App Store impression to install conversion rate increased by over 82% after the changes it tried, including new screenshots.
- Move social proof into an early screenshot panel so it shows without scrolling▶ 3:17Steve Young's client doubled downloads by 91% by optimizing screenshots and adding social proof, with no keyword changes.
- Add an autoplaying App Store preview video to catch eyes in search results▶ 7:57Rev saw a lift on the app page with the video versus the one without.
- Trigger an in-app rating prompt to grow your number of ratings▶ 3:57Rev went from only hundreds of ratings to many more than that.
- Show one clear call to action on the empty state▶ 6:25The old multi-action empty state confused users, and many left without experiencing the app's value.
- Skip a checkout priming screen between the transcribe button and payment▶ 8:41Conversion rates tanked after adding the priming screen, and Rev removed it.
- Watch real people use your app to find where confusion causes drop-off▶ 5:43
- Mine support chats for questions that reveal missing in-app information▶ 6:00
- Optimize each funnel step: install to key action, then key action to purchase▶ 5:08
- Fix store conversion before buying more traffic to the app page▶ 1:07
- Weigh friction against added information when testing, since results differ by context▶ 8:59The priming screen test lost, though other experiments showed added information winning out.
