Lenny's Podcast · Dec 27The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)
It first sent a sales force door to door in London to sign up chefs. Suppliers then started sending CSVs of their restaurant customers to onboard, which the founder had not predicted. Its fragmented London supply does not carry over to Berlin.
Tips
- Build tipping loops: growth loops plus happiness loops▶ 1:04:15At Rekki, suppliers started sending CSVs of their restaurant customers to onboard, replacing costly door-to-door sales.
- Spot tipping through better cohorts and organic inbound growth▶ 1:20:29Rekki went from pounding the pavement to receiving restaurant lists on a silver platter.
