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Company · Food & Drink

Red Bull

An energy drink brand that also tried launching a cola.

redbull.com App Store1 source1 tips

What was said about Red Bull

Brand and positioning1

Do not assume a strong brand transfers to a product in another category▶ 35:56Red Bull Cola failed, Microsoft reportedly lost 400 million to a billion dollars on Microsoft Stores, and nobody bought the Amazon Fire phone.Lenny's Podcast · How to become a category pirate | Christopher Lochhead (Author of Play Bigger, Niche Down, more)

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