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Rakuten

A global e-commerce and cash-back rewards company.

rakuten.comApp Store1 source
At a glanceRakuten's US revenue grew from $30 million to $1 billion
Before$30M
After$1B

US revenue in dollars

From Tanuj Chatterjee, former Rakuten CTO

What was said about Rakuten

  • Tanuj Chatterjee drew his consumer lessons from Rakuten's US growth as CTO. Chatterjee was CTO at Rakuten while its US business grew from $30 million to $1 billion in revenue. He says that stretch taught him lessons about building consumer products.

    The specific lessons and the tactics behind the growth are not spelled out. Rakuten appears as background for his later work at Super Unlimited, the VPN app company that reached 1 billion downloads.

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