Qualified

SaaStr chose Qualified for the hands-on help its team offered. SaaStr picked Artisan and Qualified because they offered the most help with deployment, while other vendors demanded $100K upfront or feared bad PR. Both deployments worked quickly.

Jason Lemkin says many AI GTM tools are similar under the hood and all need about a month of training. His advice is to add a vendor-matrix column for the forward deployed engineer or solutions architect and talk to that person before signing: "You got to do another column which is your forward deployed engineer or solution architecture."

Lenny's Podcast▶ 36:00

An inbound agent covers the hours and visitors no human was handling. SaaStr's Qualified inbound agent answers site visitors, qualifies out poor fits and books meetings around the clock. One sponsor signed at 11 p.m. on a Saturday.

SaaStr began where no human did the work, so any result was pure gain. Its digital clone first answered event support questions on its own, and that clone also once closed a $70K sponsorship alone. Lemkin: "If you're literally doing nothing and you start to do something that's high ROI, like you're going to get return."

Lenny's Podcast▶ 33:20