How to create a winning product strategy | Melissa Perri
Since founding it, Perri has gone deep with over 30 companies on transformations, PM setup, strategy and roadmaps. She stepped back from deep consulting at the end of 2020 to focus on teaching.
Tips
- Ask every team what they work on and why▶ 11:03Perri used this as her first step when consulting deeply with companies that had many teams.
- Write a two-page strategy memo and link it to team memos▶ 32:29Perri has CEOs write these two-pagers when she finds no strategy deployed.
- Hire consultants only if you are ready to act on their advice▶ 20:24Perri's partnership with Insight Venture Partners limited hands-on work to three months while a CPO was hired.







