App Masters · Oct 16How to Build a Media Empire From Apps
Its business planning apps were the founder's first real success and reached around 300,000 downloads. Answering over a thousand users' questions inside the app made him a recognized business expert, and the questions fed his videos, books and courses. He now runs a four-app package, 20 books and 100+ courses.
Tips
- Answer user questions personally inside your app to find content ideas▶ 3:45He answered over a thousand people by typing with his thumbs, and that material fed his YouTube channel, first book and first Udemy course.
- Turn repeated user questions into one video and send everyone to it▶ 4:14After answering the 420th gym question he made one video and pointed everybody to it.
- Use your app to build a personal brand as the expert▶ 0:41Beginners searching Amazon for business help keep finding him and say he is the guy.
- Do not rely on cross promotion between apps, books and courses▶ 8:20Cross promotion results were underwhelming and uptake from app users was very small.
- Favor quality over quantity when building a large catalog▶ 22:26He has 20 books and over 100 courses and admits quality suffers.
