The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)
It spread across big cities and many categories at once, spreading capital and attention thin and facing every substitute. DoorDash's narrow focus beat it.
Tips

An on-demand delivery app for restaurants and retail.
It spread across big cities and many categories at once, spreading capital and attention thin and facing every substitute. DoorDash's narrow focus beat it.
Tips
It delivered from restaurants it had no deal with, so it looked far more comprehensive than Grubhub. It ran negative margins funded by venture rounds.
Tips
Food & DrinkA delivery app for restaurants, groceries, convenience, alcohol and retail, with the DashPass membership.
Food & DrinkA local business review and discovery app for restaurants, services and shopping.
Food & DrinkA food delivery marketplace that connected diners with restaurants and took payments.
Food & DrinkA global fast food chain built on franchised restaurants and company-owned real estate.
Food & DrinkA global beverage company that sells cola syrup to franchised bottlers and builds its brand through advertising.
Food & DrinkA global coffeehouse chain selling espresso drinks, beans and food, with a large mobile ordering app.
Food & DrinkA chicken finger restaurant chain built on one craveable menu and company-owned locations.
Food & DrinkA natural and organic grocery chain founded in Austin, Texas, later bought by Amazon.