Playbite
A mobile games app whose users were paid to post slideshows.
- 1Pay engaged usersAbout 30 of its most engaged users
- 2Post Canva slideshowsAimed at Brawl Stars players
- 3Add explicit call to actionEach slideshow pointed to Playbite
- 4Get views and installsFirst one hit 20,000 views in a week
- 5Build Noise platformScaled up what the manual test proved
From Playbite team on its Noise platform
What was said about Playbite
Playbite tested paid user slideshows by hand before building a platform. About 30 of its most engaged users were paid to post Canva slideshows aimed at Brawl Stars players, each with an explicit call to action for Playbite. It worked far better than expected, and that manual test led to building the platform (Noise).
The first slideshow reached 20,000 views in a week in July 2024, and a few dozen posters on Brawl Stars content drove strong Playbite installs. The team's stated approach: "we like to do things that don't scale and then when we prove that they work, we scale them up".
SpyTok's Explore search for fitness, gym, workouts, showing outlier videos at 10.4x, 4.2x, 6.8x and 8.6x.
Meet The Guy Who Solved App Growth on TikTok
About 30 engaged users were paid to post Canva slideshows aimed at Brawl Stars players with a clear call to action for Playbite, and it worked far better than expected. That manual test led to building the platform.
Playbite tested paid user slideshows by hand before building a platform. About 30 of its most engaged users were paid to post Canva slideshows aimed at Brawl Stars players, each with an explicit call to action for Playbite. It worked far better than expected, and that manual test led to building the platform (Noise).
The first slideshow reached 20,000 views in a week in July 2024, and a few dozen posters on Brawl Stars content drove strong Playbite installs. The team's stated approach: "we like to do things that don't scale and then when we prove that they work, we scale them up".
SpyTok's Explore search for fitness, gym, workouts, showing outlier videos at 10.4x, 4.2x, 6.8x and 8.6x.
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