App Masters · Feb 13Games with Entrepreneurs #1 - David Reichelt, Creator of Color Switch
It uses color switching only as a small power-up moment. Reichelt took that idea and made it the central mechanic of Color Switch, and he used Pac-Man vanishing for 20 years as a test for fan loyalty.
Tips
- Break proven hits down to their core mechanic, then amplify it▶ 48:19He tore apart Pac-Man and Uno, two multi-billion dollar products, and turned their small color-switch power-up into the central mechanic of Color Switch.
- Relaunch a beloved app after removal and expect fans to return▶ 40:32The relaunch went straight up the charts without any marketing, and the game kept doing decently well on organic demand alone.
