Owner.com

Owner.com targets 10x revenue per rep by pairing reps with AI. Owner.com aims for $3 to 5 million in revenue per rep with AI, against $300 to 500K per rep three or four years ago.

Jason Lemkin uses this as evidence for paying SDRs who manage agents far more than SDRs who only send emails. He argues for a $250,000 a year SDR managing ten agents instead of an $80K to $90K SDR managing nothing. In his words: "We should have $250,000 a year SDRs, but they'd be managing 10 agents, not 10 people." He expects reps who embrace AI tools, accept the extra meetings and tolerate full activity tracking to leap ahead of peers who resist.

Lenny's Podcast▶ 1:00:15