Outseta
An all-in-one software platform for SaaS founders covering billing, CRM, email and customer support.
Outseta replaced freemium with a 7-day free trial that requires a credit card. Conversion rose from 7.25% to 35%, roughly 4 to 5 times higher, and support load fell as non-paying users stopped using free plans. The lesson: a card requirement filters out low-intent sign-ups, and a short window pushes people to explore fast, so test it against freemium.
- Free sign-up, no card
- Conversion: 7.25%
- Non-paying users sent support requests
- Credit card at sign-up
- Conversion: 35%
- Fewer, more serious trial users
- Support load dropped
Conversion rose from 7.25% to 35%
From Outseta growth notes
What was said about Outseta
Outseta swapped freemium for a card-required 7-day trial and conversion jumped. Outseta dropped its freemium model and moved to a 7-day free trial that asks for a credit card at sign-up. Conversion rose from 7.25% under freemium to 35%, about 4 to 5 times higher.
The card requirement filters out people who are not serious about buying, leaving a smaller but higher-quality pool of trial users. Support load dropped because non-paying sign-ups no longer reached the product and generated requests. The 7-day length was chosen deliberately to create urgency so users explore the platform quickly instead of putting it off.
Version A and version B as Outseta tested them.
Credit card-required free trial: Outseta's A/B test
Replaced its freemium model with a 7-day free trial requiring a credit card. Conversion rose from 7.25% to 35%, about 4 to 5 times higher, while support load dropped and the short window created urgency.
Outseta swapped freemium for a card-required 7-day trial and conversion jumped. Outseta dropped its freemium model and moved to a 7-day free trial that asks for a credit card at sign-up. Conversion rose from 7.25% under freemium to 35%, about 4 to 5 times higher.
The card requirement filters out people who are not serious about buying, leaving a smaller but higher-quality pool of trial users. Support load dropped because non-paying sign-ups no longer reached the product and generated requests. The 7-day length was chosen deliberately to create urgency so users explore the platform quickly instead of putting it off.
Version A and version B as Outseta tested them.
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