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Company · Business software

Otis

The elevator maker founded by Elisha Otis, still the category leader.

otis.com App Store1 source1 tips

What was said about Otis

Brand and positioning1

Name your product with a familiar concept that makes the problem obvious▶ 51:57Elisha Otis started in a market with zero demand, and Otis is now the category queen of elevators.Lenny's Podcast · How to become a category pirate | Christopher Lochhead (Author of Play Bigger, Niche Down, more)

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