App Masters · Sep 13ASO for Diner Dash Type Game
Already ranks number one for cafe games, my cafe and cafe, and has touched number one for coffee shop and coffee games. Steve proposed a new name, My Cafe: Cake Baking Boss, Coffee Shop Story in World, plus a different Spanish Mexico name, and removing the autoplay video and leading with the best games of 2016 badge.
Tips
- Use different app names and subtitles in the US and Spanish Mexico localizations▶ 0:31They have ranked really high for certain keywords after putting them in the Spanish Mexico app name.
- Build a keyword list from App Store auto-suggest and your current rankings▶ 2:06
- Double down on keywords where you already rank number two or better▶ 7:47Coffee shop and coffee games have hit number one repeatedly in the last 30 days and baking is already number two.
- Drop high-traffic keywords your app has never ranked well for▶ 6:42The restaurant games rank line never rose above five in the last 30 days, while the top apps have hundreds of thousands of reviews.
- Remove words from the app name that you do not rank for▶ 5:08The app ranked 87 for recipe stories and 89 for recipes.
- Order name words to form low-competition phrases like Cake Boss▶ 8:39The app was number three for world and cafe story, so story and world stayed in the name.
- Repeat priority keywords across the US keyword field and the Spanish Mexico name▶ 13:13
- Target keywords your core audience searches outside your category, like baking magazines▶ 13:59
- A/B test removing the app preview video from the App Store listing▶ 15:35
- Put existing social proof such as an Apple award in the first screenshot▶ 16:25
- Write screenshot text with the verbs your audience actually uses▶ 17:04
