Mural
A digital whiteboard and visual collaboration platform for teams, built around boards and sticky notes.
Mural replaced confusing pop-ups and banners with a five-step onboarding checklist built around key actions like creating a board and adding a sticky note. An A/B test showed a 10% relative lift in one-week retention. The lesson: guide new users toward the few actions that predict long-term engagement, and judge onboarding changes by early retention.
- Confusing, competing prompts
- No single next step
- One checklist replaced all prompts
- Steps: create board, add sticky note
- Told users what to do next
10% relative increase in one-week retention
From Mural onboarding A/B test
What was said about Mural
Mural replaced onboarding pop-ups with a five-step checklist and lifted retention. Mural removed confusing pop-ups and banners from new user onboarding and put one five-step checklist in their place. The change drove a 10% relative increase in one-week retention.
The steps were built around key actions like creating a board and adding a sticky note, which are strong indicators of long-term engagement. The checklist told users what to do next in the first session instead of presenting competing prompts. Success was judged by whether new users came back after a week, not just by first-session completion.
Version A and version B as Mural tested them.
Onboarding checklist: Mural's A/B test
Replaced confusing pop-ups and banners with a five-step onboarding checklist built around key actions like creating a board and adding a sticky note. The change lifted one-week retention by 10% relative.
Mural replaced onboarding pop-ups with a five-step checklist and lifted retention. Mural removed confusing pop-ups and banners from new user onboarding and put one five-step checklist in their place. The change drove a 10% relative increase in one-week retention.
The steps were built around key actions like creating a board and adding a sticky note, which are strong indicators of long-term engagement. The checklist told users what to do next in the first session instead of presenting competing prompts. Success was judged by whether new users came back after a week, not just by first-session completion.
Version A and version B as Mural tested them.
More in Business software
Business softwareMicrosoft
A software company founded by Bill Gates and Paul Allen that made BASIC, MS-DOS and Windows.
40 sources · 100 tips
Business softwareFigma
A collaborative design platform with design, whiteboarding, slides, dev handoff and AI prototyping tools.
20 sources · 81 tips
Business softwareShopify
A commerce platform that lets merchants build online stores and sell to customers.
23 sources · 55 tips
Business softwareAtlassian
A software company behind Jira, Confluence, Trello and other team collaboration tools.
13 sources · 40 tips
Business softwareSlack
A workplace messaging platform for teams, acquired by Salesforce.
25 sources · 46 tips
Business softwareAirtable
A no-code platform for building collaborative business apps on a real-time database.
9 sources · 43 tips
Business softwareMiro
An online visual collaboration whiteboard for teams.
7 sources · 36 tips
Business software37signals
A small, independent, profitable software company behind Basecamp, HEY and Highrise, run remotely with about 60 people.
5 sources · 41 tips