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Momentum

A tool that logs sales activity into the CRM automatically.

momentum.io1 source1 tips
At a glanceJason Lemkin would pay agent-managing SDRs far more
SDR managing nothing
  • $80K to $90K a year
  • Manages no agents
SDR managing 10 agentsWon
  • $250,000 a year
  • Accepts full activity tracking
  • Embraces AI tools

$250,000 SDRs managing agents, not people

From Jason Lemkin of SaaStr

What was said about Momentum

  • Automatic CRM logging made rep inactivity visible immediately. Momentum logs every human action into the CRM in real time. One rep quit the day it launched because he had done nothing in 30 days.

    Jason Lemkin of SaaStr described this while explaining how SaaStr replaced its sales team with 20 AI agents.

  • Reps who accept full activity tracking and manage agents should earn far more. Jason argues for a $250,000 a year SDR managing ten agents instead of an $80K to $90K SDR managing nothing. Reps who embrace AI tools, accept the extra meetings and tolerate full activity tracking will leap ahead of peers who resist.

    At owner.com the target is 3 to 5 million in revenue per rep with AI, versus 300 to 500K per rep three or four years ago. Quote: "We should have $250,000 a year SDRs, but they'd be managing 10 agents, not 10 people."

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