Metalab

Lenny's Podcast · Jul 3

I’ve run 75+ businesses. Here’s why you’re probably chasing the wrong idea. | Andrew Wilkinson

It worked immediately: build sites, talk to clients, send a $5,000 invoice. That quick win gave him confidence that carried him through later losses on cat furniture, a DJ school and skin cream.

Tips

• Start with an easy first business that gives you an early winHis first business, a web design agency that became Metalab, worked immediately with $5,000 projects, and that confidence carried him through later losses on a pizzeria, cat furniture and a skin cream business.
• Aim your skill at the customers who can afford to pay the most▶ 16:27A student making $1,000 a month managing restaurant social media could charge $5,000 a month to realtors or wealth managers, and startup clients paid five times the amount for five times less work.