App Masters · Sep 145 Ways to Increase Mobile Game Revenue
Makes early failure nearly impossible with a drag-and-merge tutorial and no ads or offers, and is a reference first-time experience. Players can double a rock dragon reward for gems, and open a chest early for 14 gems.
Tips
- Design the first 10 minutes as the main retention lever▶ 22:57A Google analysis cited says the first 10 minutes is the biggest predictor of long-term retention, and about 50% of players are lost in the first five minutes.
- Offer a double-up on every reward, via rewarded video or gems▶ 10:41Subway Surfers, Crossy Road, Fun Run 3 and Merge Dragons all use double-ups.
- Sell speed-ups and time savers to monetize player impatience▶ 14:44Examples: Clash of Clans building upgrades, Merge Dragons chests at 14 gems, and stamina in puzzle games.
