App Masters · Mar 28App Monetization: A Clever Way to Incorporate Mobile App Ads
After a lost puzzle it shows 173 coins won and offers to double them for a rewarded video ad. Young would reword it to 'double up your coins', show a fuller progress bar and play down the X, and notes it has stayed in the top charts for a while.
Tips
- Let players double their earned virtual currency by watching a video ad▶ 8:35Merge, a game that has been in the top charts for a while, uses this pattern, and Young says it is common across many games.
- Use video ads over banner ads for higher ad revenue▶ 2:40Duolingo shows no banner ads and relies on interstitials and rewarded video; Merge uses rewarded video.
- Skip banner ads to keep the app clean▶ 8:55Duolingo shows no banner ads, and Merge also keeps its screens free of them.
- Word rewarded ad prompts as 'double up' to boost opt-ins▶ 7:52This is Young's suggestion for Merge; no test result is given.
- Make the ad offer prominent and the close button less prominent▶ 8:15Young's own design suggestion, not tested.
