Lenny's Podcast · Nov 3Just evil enough: Subversive marketing strategies for startups | Alistair Croll
It reportedly won't run an ad unless 50% of people dislike it, using disapproval as its check for being subversive enough.
Tips
Company · Food & Drink
Liquid Death
A canned water brand with edgy marketing.
What was said about Liquid Death
Lenny's Podcast · Nov 3Lenny's Podcast · Dec 8The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher)
Sells canned water at about $8 to a segment that loves it, an example of different needs supporting different price points.
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