Lenny's Podcast · Apr 11A framework for finding product-market fit | Todd Jackson (First Round Capital)
Started in 2015 as an OKR tool for HR heads, which they dropped after a quarter. Kept the persona but changed problem, promise and product, selling its first 5 to 10 customers with Figma mock-ups of performance management.
Tips
- Use the four Ps to decide what to pivot when stuck▶ 32:03Lattice kept the persona (HR heads) but changed problem and promise from OKRs to performance management, selling its first 5 to 10 customers with Figma mock-ups. Vanta changed all four. Plaid kept its product and changed the other three.
- Stop interviewing when you can predict 70 to 80% of the next answer▶ 1:24:53
