Lenny's Podcast · Nov 24The ultimate guide to founder-led sales | Jen Abel (co-founder of JJELLYFISH)
Has worked with over 300 early-stage founders on the way to their first $1M ARR, and its first 20 customers came from cold email tied to a recent seed or Series A. Its cold email line 'zero to one sales talent doesn't exist' prompted a 'wait, what?' reaction.
Tips
- Write cold outreach with relevance, a counterintuitive hook, and the problem only▶ 12:53Jen's first 20 Jellyfish customers came from cold email using the line 'zero to one sales talent doesn't exist'.
- Hand-write 30 notes before buying any outbound tools▶ 23:52If finding 30 prospects is hard, you are in trouble before scaling to hundreds or thousands.
- Stay in founder-led sales until about $500K to $1M ARR▶ 35:53Sprig's investor First Round would not let them hire a salesperson before $1M ARR.
