Lenny's Podcast · Oct 2Using behavioral science to improve your product | Kristen Berman (Irrational Labs)
Founded by Berman in 2013 with Dan Ariely, it now has 20 behavioral scientists and teaches the 3B model. It runs an eight-week Behavioral Design Bootcamp and builds 200 to 300 slide behavioral diagnoses for clients.
Tips
- Define the target behavior uncomfortably specifically, and never use login▶ 19:15Her team uses this as step one of the 3B framework with Google, Microsoft and LinkedIn.
- Run a behavioral diagnosis by mapping every step to the target behavior▶ 47:48She says teams get light bulbs from doing this, and it is the core of what her team does with clients.
