Innogames

Innogames gave Burke an early start in mobile user acquisition. Burke began his career at the Hamburg-based games studio as its games moved from browser to mobile. That shift put him in mobile user acquisition early.

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Spending millions a month earned early access to Meta's beta ad products. Innogames spent millions a month on ads, alongside King and Supercell. That scale brought invites to events at Meta headquarters and early access to beta ad products.

The lesson for a builder is that large ad spend can buy access to new ad formats before most advertisers see them.

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