Ibotta
A grocery rebate app that pays users cash back on purchases.
- 1User chooses to watchOpt-in, not forced
- 2Watches 30-second adShort video, user's own choice
- 3Unlocks a dollarSavings reward for watching
- 4Ad feels net positiveAdds value instead of interrupting
From Interview on Ibotta's video ads
What was said about Ibotta
Ibotta's video ads worked because users watched them to unlock savings. Users chose to watch a video ad in exchange for savings. A 30-second ad for a dollar was a good deal for them, so the ads added value instead of interrupting.
The same interview describes Discord's reward ads, called Quests, where users earn orbs for profile customization. It frames that as the same idea: ads work when they are a net positive for the user.
A 2016 Ibotta redesign discussion took six months and involved the whole company. The interviewer's team there held a redesign conversation in 2016 that ran six months and drew in the whole company.
How Discord Completely Redesigned its Mobile Apps
Its video ads worked because users watched them to unlock savings, and a 30-second ad for a dollar was a good deal for them. The interviewer's team there also had a redesign conversation in 2016 that took six months and involved the whole company.
Ibotta's video ads worked because users watched them to unlock savings. Users chose to watch a video ad in exchange for savings. A 30-second ad for a dollar was a good deal for them, so the ads added value instead of interrupting.
The same interview describes Discord's reward ads, called Quests, where users earn orbs for profile customization. It frames that as the same idea: ads work when they are a net positive for the user.
A 2016 Ibotta redesign discussion took six months and involved the whole company. The interviewer's team there held a redesign conversation in 2016 that ran six months and drew in the whole company.
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