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Company · Business software

IBM

The computer giant that struck a licensing deal with NeXT.

ibm.comApp Store12 sources19 tips
In short

IBM paid Microsoft a flat $430,000 and let it license DOS to everyone, so Microsoft passed it in market cap by January 1993. It later quoted Dell two years for a site NeXT said would take one week, and guarded roughly 80% license margins rather than move to metered cloud. Lesson: never hand a partner the platform layer, and don't let your best margins block adapting.

What was said about IBM

Strategy and moats9

Competition and markets4

Capital and deals3

Product strategy and PMF2

Building the company1

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