Lenny's Podcast · Jun 16Hard-won lessons building 0 to 1 inside Atlassian | Tanguy Crusson (Head of Jira Product Discovery)
It had hundreds of thousands of daily users before the Go Big effort, then a costly rewrite and fast following of Slack let Slack and Microsoft Teams pull ahead. Assuming developers would pull in business teams proved wrong.
Tips
- Test the assumptions behind your past success before applying them to a new market▶ 23:51HipChat lost the business-team segment to Slack and Atlassian exited the market by selling HipChat and Stride to Slack.
- Stop reacting to competitor features and return to your own users▶ 29:05HipChat fast-followed Slack and lost the market; Slack and Microsoft Teams pulled ahead.
- Win the problem space first, and platformize after▶ 32:26Roughly 70% of the HipChat code, such as the editor, still lives in the Atlassian platform, but the bet itself failed.
