Goldelucks
An Australian dessert delivery service that sells desserts online through product pages.
Goldelucks, an Australian online dessert seller, A/B tested concise, benefit-focused descriptions at the top of product pages, with no discounts. Orders rose 31.56% and order revenue rose 66.2%, so the gain came from more value per order, not cheaper prices. The lesson: clearer value presentation can lift conversion without discounting, so test high-traffic, low-conversion pages first.
- No benefit description at top
- Many visitors left without buying
- Short benefit-focused text at top
- No price cuts
- Orders up 31.56%
- Order revenue up 66.2%
Orders +31.56%, revenue +66.2%
From Goldelucks A/B test
What was said about Goldelucks
Goldelucks put benefit-led descriptions atop product pages and lifted orders without discounting. Goldelucks added short, benefit-focused descriptions at the top of each product page in an A/B test, with no price cuts. Orders rose 31.56% and order revenue rose 66.2%.
The product pages already had strong traffic, but many visitors left without buying. Revenue grew faster than order count, so the gain did not come from cheaper prices. Pages with a big gap between visits and orders are good places to start testing copy, since a small improvement reaches many visitors.
Version A and version B as Goldelucks tested them.
Enhancing product detail page: Goldelucks's A/B test
Added concise, benefit-focused descriptions at the top of product pages in an A/B test, with no discounts. Orders rose 31.56% and order revenue rose 66.2%.
Goldelucks put benefit-led descriptions atop product pages and lifted orders without discounting. Goldelucks added short, benefit-focused descriptions at the top of each product page in an A/B test, with no price cuts. Orders rose 31.56% and order revenue rose 66.2%.
The product pages already had strong traffic, but many visitors left without buying. Revenue grew faster than order count, so the gain did not come from cheaper prices. Pages with a big gap between visits and orders are good places to start testing copy, since a small improvement reaches many visitors.
Version A and version B as Goldelucks tested them.
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