Acquired · Jun 4Starbucks (with Howard Schultz)
It franchised its way to more stores than Starbucks for a time, which pushed Schultz to move faster. He still refused to franchise.
Tips
- Schultz refused to franchise because he believed culture could not survive franchisee subcultures▶ 2:12:40About half of the roughly 39,000 stores are licensed through country partners, with no individual franchisees.
- Schultz pushed expansion hard because Starbucks' brand was bigger than its store count▶ 12:15Starbucks reached 2,000 stores by 1999, beating its goal of 2,000 by 2000.
