Gelato

Remake a sponsored video's winning hook for your own app. Casper booked about five Gelato sponsored videos, each testing a new idea, and the best reached nearly 1 million views. He reused that hook and flow for his Payout app a week later and the remake earned roughly $5,000 or more in subscription revenue.

Sponsors pay a creator to test which ideas work, so the sponsored slot doubles as paid research. For the Payout video he kept the structure and only swapped the numbers and backgrounds. In his words: "I reused that same exact hook for the payout app in that same structure for the video to promote my app, and it crushed."

Superwall▶ 13:24