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Company · Business software

G2

A software review and comparison site.

g2.com2 sources2 tips

What was said about G2

Organic, content and creators1

Target mid-funnel intent queries, not top-of-funnel discovery queries that AI answers absorb▶ 21:45Whoever won the long-form piece used to get the first click, but that no longer holds once Google answers the discovery step itself.Lenny's Podcast · Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)

Brand and positioning1

Get directory sites and analysts to recognize your category▶ 22:50Miro was not listed under visual collaboration on G2 Crowd and had to meet with them to explain the category.Lenny's Podcast · Category creation and brand building | Barbra Gago (Pando, Miro, Greenhouse, Culture Amp)

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