App Masters · Apr 18App Monetization: Video Ads Optimization for Mobile Games
Offers opt-in rewarded video ads at the main menu (double stars), daily bonus (400 coins instead of 200), arena entry (one free ad entry a day, else 500 coins) and the chest. One player watches four to five ads every session, and ads sit inside rewards instead of popping up.
Tips
- Offer rewarded video ads at several points in the game▶ 11:31The host, playing Fun Run 3, ends up watching four to five video ads every session.
- Let players double any reward by watching a video▶ 8:02Daily bonus offers 200 coins for a tap or 400 coins for a quick video.
- Gate a heavily used feature with a pay-or-watch choice▶ 12:14The host says he happily watches a video for the first arena entry of the day and pays 500 coins afterward.
- Limit video-for-entry to once per day▶ 12:39The host can only watch one video for arena entry per day, and says the balance is done well.
- Use video rewards in virtual currency to train players to spend▶ 4:04The host's son has already bought starter packs, and the host has spent nothing.
- Integrate video ads into game flow instead of popping them up▶ 8:28
- Give losing players a consolation chest to soften defeat▶ 11:16The host lost three times in a row, got no wins, and still received a chest with virtual currency.
- Pair daily bonuses with video offers to drive returns▶ 8:01
- Add elimination-style modes to boost retention▶ 9:33The host and his son play the arena nearly every night.
