Lessons from Jeff Bezos's Shareholder Letters
FBA turns a 12 million square foot fulfillment network into a computer peripheral at 45 cents per cubic foot per month. It is self-service, so sellers never have to talk to Amazon.
Tips
- Jeff Bezos set a test for new businesses: differentiated, large, and good returns▶ 50:00FBA let sellers store products in a 12 million square foot fulfillment network for 45 cents per month per cubic foot.
- Jeff Bezos built self-service platforms so improbable ideas could be tried without gatekeepers▶ 1:00:10








